What will you learn?
Learn all the essentials for direct marketing niche meat from experts in production, marketing, processing & pricing. Six interactive classes, two optional classes, textbook (The New Livestock Farmer), handouts, and a private student forum will round out the program.
Curriculum snapshot
Module #1: Weds, Nov. 4th
Module #2: Weds, Nov. 11th
Module #2: Weds, Nov. 11th
Marketing #1: Start with the market in mind: Identifying & developing new markets for meat.
Module #2: Weds, Nov. 11th
Module #2: Weds, Nov. 11th
Module #2: Weds, Nov. 11th
Production #1: Finishing ruminants for optimal gains and quality meat. Grass-finishing, pasture-finishing, and alternative feeds.
Module #3: Weds, Nov. 18th
Module #2: Weds, Nov. 11th
Module #3: Weds, Nov. 18th
Production #2: Animal handling, meat quality, and evaluating a live animal. Hoof to rail demonstration Part 1.
Module #4: Weds, Dec. 2nd
Module #6: Weds, Dec. 16th
Module #3: Weds, Nov. 18th
Processing #1: Basics of meat processing, carcass quality, meat science, fabrication, regulations, & working with your processor. Hoof to rail demonstration Part 2.
Module #5: Weds, Dec. 9th
Module #6: Weds, Dec. 16th
Module #6: Weds, Dec. 16th
Processing #2: Processing for specific markets, maximizing carcass value, packaging & labeling.
Module #6: Weds, Dec. 16th
Module #6: Weds, Dec. 16th
Module #6: Weds, Dec. 16th
Marketing #2: Selling meat, attracting customers, building loyalty.
Optional Hog Module, Tues. Nov. 10th (online only)
Optional Meat Pricing Module, Weds. Jan. 6th (online only)
Optional Meat Pricing Module, Weds. Jan. 6th (online only)
Optimal breeds, forages, and finishing for high quality pork & healthy animals. Also a model of a vertically integrated specialty pork producer.
Optional Meat Pricing Module, Weds. Jan. 6th (online only)
Optional Meat Pricing Module, Weds. Jan. 6th (online only)
Optional Meat Pricing Module, Weds. Jan. 6th (online only)
Determine costs of production, develop pricing strategies for your meat products, by market channel, introduce Cornell Meat Price & Yield Calculator.
Western Meat School
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