What will you learn?
Master all the essentials for direct marketing niche meat from experts in production, marketing, processing & pricing. Learn new ways to differentiate your meat, manage risk and improve your profitability.
updated 2022 curriculum
Module #1: Marketing
Module #2: Production
Module #2: Production
Oct. 11, 2022
5-7pm PST
Start with the market in mind: Identifying & developing new markets for meat. Meat producer panel discussion.
Speakers include:
Paige Jackson, Grass Grazed
Manny Encinias, Trilogy Beef Community
Josh & Maggie Johnson, MT Branded
Matt LeRoux, Cornell Cooperative Extension
Module #2: Production
Module #2: Production
Module #2: Production
Oct. 18, 2022
5-7pm PST
Finishing ruminants for optimal gains and quality meat. Grass-finishing, pasture-finishing, and alternative feeds.
Speakers include:
Loren Poncia, Stemple Creek Ranch
Dr. Jennifer Martin, CSU
Module #3: Adaptation
Module #2: Production
Module #4: Handling & Harvesting
Oct. 25, 2022
5-7pm PST
How to make strategic decisions in the face of adversity.
Speakers include:
JP Thompson, Consultant
Dr. Ragan Adams, CSU
Grant Goldberg, Twisted Pines Farm
Module #4: Handling & Harvesting
Module #5: Processing & Regulations
Module #4: Handling & Harvesting
Nov. 1, 2022
5-7pm PST
Animal handling, meat quality, & evaluating a live animal to determine harvest readiness. Hoof to rail demonstration Part 1.
Class sponsored in part by
Bunzl Processing Division.
Speakers include:
Dr. Kurt Vogel, U. of Wisconsin
Nathan Parker, OSU
Matthew Kennedy, OSU
Dr. Cody Gifford, U. of Wyoming
Module #5: Processing & Regulations
Module #5: Processing & Regulations
Module #5: Processing & Regulations
Nov. 8, 2022
5-7pm PST
Evaluating the carcass, grading, meat quality. Hoof to rail demonstration Part 2. Meat regulations.
Speakers include:
Nathan Parker, OSU
Rebecca Thistlethwaitem OSU
Module #6: Processing & Packaging
Module #5: Processing & Regulations
Module #5: Processing & Regulations
Nov. 15, 2022
5-7pm PST
Working with your processor, maximizing carcass value, packaging & labeling.
Speakers include:
Dr. Bob Delmore, CSU
Samantha Garwin, Get Meaty
Module #7: Marketing & Selling
Module #8: Costs of Production & Pricing
Module #8: Costs of Production & Pricing
Nov. 29, 2022
5-7pm PST
Attracting & retaining customers, meat buyer preferences, buyer panel discussion.
Speakers include:
Pork Rhyne Cureton, Consultant
Pat Mallon, Pat-n-Tams Beef
Todd Churchill, Blue Nest Beef
Pam Fruh, MT Farm 2 School Coalition
Mint Restaurant Group
Module #8: Costs of Production & Pricing
Module #8: Costs of Production & Pricing
Module #8: Costs of Production & Pricing
Dec. 6, 2022
5-7pm PST
Demystifying costing & pricing of meat. Get your pricing right.
Speakers include:
Lee Menius, NC Choices
Matt LeRoux, Cornell Cooperative Extension
Optional Hog Module
Module #8: Costs of Production & Pricing
Optional Hog Module
Pre-recorded, watch anytime.
Optimal breeds, forages, and finishing for high quality pork & healthy animals. Vertically integrated specialty pork producer.
Speakers include:
Dr. Mark Knauer, NC State
Duayne & Ken Braaten, Farm to Market Pork
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