Master all the essentials for direct marketing niche meat from experts in production, marketing, processing & pricing. Learn new ways to differentiate your meat, manage risk and improve your profitability.
Start with the market in mind: Identifying & developing new markets for meat.
Finishing ruminants for optimal gains and quality meat. Grass-finishing, pasture-finishing, and alternative feeds.
Production #2: Animal handling, meat quality, and evaluating a live animal. Hoof to rail demonstration Part 1.
Basics of meat processing, carcass quality, meat science, fabrication, regulations, & working with your processor. Hoof to rail demonstration Part 2.
Processing for specific markets, maximizing carcass value, packaging & labeling.
Attracting & retaining customers, meat buyer preferences, pricing for success.
Optimal breeds, forages, and finishing for high quality pork & healthy animals. Also a model of a vertically integrated specialty pork producer.